The Allure of a Coffee Shop


Close your eyes and imagine this. You are typing on your laptop, writing a letter to an old friend. You have a cup of flavored latte on the table, quiet jazz music playing in the background and the scent of coffee lingering in the air. Imagine this is taking place at home, in your livingroom. Now imagine all of this is happening at a coffee shop. Which is more alluring? Most would say the coffee shop. What is it about a Cafe that draws a crowd, and entices people to do so comfortably in public what they can do at home? Here’s my conclusion, and what you can do to make your home feel like a hip caffeine enduced hang out spot.

Remember these guys? They made the coffee shop the IT place to be.

  • Delicious drinks. Sure you can make coffee at home, but at a coffee-house they add just the right amount of chocolate, flavors, foam and whip cream to make it better. Simply put, a coffee pot, fun flavored creamers, chocolate syrup and a can of spray whip cream can make any kitchen a coffee shop.
  • Music. You can play music at home on the old iPod, music you selected and you like, or you can discover new music at the coffee shop that you’ve never heard before and/or see live local acts play. This you can’t do that at home, but you can download programs or visit websites on your laptop that can help you discover new tunes like Spotify, Turntable FM, Slacker Radio, and Pandora.

Independent Coffee shops have just the right kind of clutter. While at thrift stores, and garage sales, be on the lookout for cute things you can take home to create your own coffee shop atmosphere.

  • Dim lighting with a view out the window. I know everyone likes to sit by the window, just like on an airplane, those seats are the first to fill. It’s nice to be able to see the people walk by, daydream, and get lost in the bustle of the city. At home, just open your shades, and drag your most comfortable chair by the window, with a little table for your java.
  • The company of friends, and strangers. Ok, you can’t completely do this one at home either. Well, you could, but it would be weird. People like to go to coffee shops to be social with friends, and meet new people, and again, people watch. It’s nice to be able to get up, put your mug in the dishwasher tub and walk out without having to clean your place just to have company over for coffee. This is another reason people go out for dinner instead of hosting a dinner party
  • Atmosphere. The colors on the walls are warm and welcoming. The lighting is dim and not right in your face. The brick walls and beams in the ceiling are hip, and urban. There is art on the wall from local artists that is fun to look at and helps you daydream of a time you thought you could be a painter. The chair is cozy and the temperature is warm. You can re-create some of these things at home, but let’s face it, there’s nothing like going to a local coffee shop, (hopefully supporting local businesses) and relaxing in a place that isn’t stressful.

Looks cozy, doesn’t it…

So although you can easily brew a pot of joe at home, you are still surrounded by thoughts of doing the dishes, loading the washer and dryer, and picking up those clothes off the floor. Being out lets us unwrap our minds from the daily grind if not for a little while. It gives you the chance to taste a single serving of mocha-chip-breakfast-cookies and sip a delicious beverage. While there are little steps you can make to create a cozy cafe right in your kitchen, sometimes it’s nice to let the barista do all the work. Happy Cup-o-Joe!

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5 thoughts on “The Allure of a Coffee Shop

  1. Pingback: How to Compete with the Big Coffee Franchise That Just Opened Across the Street | Restaurant Business Point of Sale News and Advice

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